Understanding your customers is not only important to serve them better, but it is also essential to get more leads and more business. There are many ways to get to know your customers, and it is important to use as many of them as possible in order to get the most accurate picture of who they are.
These days, social media and the internet has made it possible to get to know your customers even better. You can now interact with them, ask them questions, see their problems, and offer a solution they are looking for.
However, with the growing competition, it becomes difficult to identify your customers’ preferences and purchase patterns. So, it’s important that you repeat your customer research every few months or so to know if their needs have changed and what you need to do about it.
So, here are a few proven ways to know your customers’ problems and serve them better through your services.
1. Search the right platforms
The first step in knowing your customers is to understand where they spend most of their time. YouTube comments section is a good way to start your customer research. Simply search for videos in your niche and observe what people say in the comments. If they are looking for more information or if they are not satisfied with a particular service or product, they will very openly mention it in the comments, and you can take note.
Comments are a great way to get an idea of what customers think about your products or services. You can look for patterns in the comments and use this information to improve your products or services.
Facebook Groups can be another source where you can read what customers say about a particular product, service, or brand. There are also some general groups where customers get together and discuss their experiences with certain services. Become a part of these groups, participate in their conversations, and learn from other people’s posts.
2. Piggyback on Amazon reviews
Amazon reviews can be a wealth of invaluable knowledge about customers’ needs and wants. But this can also get tricky if you don’t understand the psyche of a small group of customers who always give negative feedback.
There are a few things to keep in mind when reading Amazon reviews. First of all, take them with a grain of salt – remember that people are more likely to write a review if they have a negative experience. Secondly, pay attention to the number of reviews – a single bad review among many good ones is probably not indicative of the quality of the product or service. Finally, consider that reviews are often subjective – what one person loves, another may hate.
Once you can differentiate between genuine and fake reviews, you can use it to fuel your customer research worksheet. In addition to giving insights into product and service quality, Amazon reviews can also tell new businesses a lot about their customers. For example, if you’re selling popular products to a certain age group or demographic, the reviews can confirm this. Similarly, if you’re getting a lot of positive reviews from customers in a certain location, it could be worth expanding your business to that area.
3. Ask the right questions
One way to get to know your customers better is simply by asking them the right questions. This can be done through surveys, interviews, or casual conversation. It is important to ask questions that will give you insight into their needs, wants, and motivations. This information can be invaluable in helping you to serve your customers better.
There are a few things you should know about your customers. Here is a list of all the questions you need to ask your customers (or find the answers yourself).
You can also conduct surveys through your website using tools like Qualaroo or Foresee. You can change your marketing strategy by looking at the feedback to serve these customers better.
Remember, even if a small group of people responds to your questions, that’s ok. These responses usually reflect people’s general perception of your brand or service.
4. Listen to feedback
Another way to get to know your customers better is to listen to their feedback. This can be done through customer reviews, social media, or casual conversation. It is important to listen to what your customers are saying and take their feedback seriously. This information can improve your products or services and make your customers happier.
5. Conduct keyword research
Keyword research can be a great way to know what people search for on the internet. Mostly they are looking for a product or service they want to buy, for which they may need additional information or a comparison to make the right buying decision.
The best way to do it is to look at auto-suggestions generated by Google and Amazon when you type something in their search field. On Amazon, you also have the option of choosing a particular category to narrow down your search. For example, suppose you want to know what people are searching for in the electronics category. You can select this category from the drop-down menu and type some words to get autosuggestions.
You can also use the keyword planning tool by Google to know more about the terms people use to find what they are looking for and then target those keywords specifically to offer your services.
If you have decided to start a new business, write and publish a book, start your YouTube channel, or launch a new website or blog, the first step will always be to know your target audience. Without knowing your customers, you can’t tell what they are looking for and what you need to offer in order to get ahead of your competitors.
Follow the strategies discussed in this post, and you won’t be disappointed with the results. If you need any keyword and customer research assistance, simply reach out to us so one of our experts can guide you through the process.