We all know that social media is unavailable and brands never fail to make us realise that. One thing is clear for sure social media marketing is not to be ignored. In fact, the recent pandemic has pushed more and more people into spending longer hours browsing through their feeds and indulging themselves in impulsive purchases.
However, there is a thin line between successful social media marketers and the struggling market is their lack of interest in statistics that get them in the wrong direction.
Think about it, regardless of how much effort and money you put into social media marketing, it will go in vain unless all these efforts go in the right direction. Here are some of the statistics that can help you get the ever needed roadmap for social media marketing and rapidly improve your outcome.
The bottomless feeds of social media is a great way to keep us hooked for hours. The total time people spend on social media can play a big role in determining which platform may work the best for you and how much attention span your audience is likely to have.
According to a report by the DataReportal in 2021, an average person spends 2 hours and 25 minutes on social media. This gives you enough time to grab their attention without creating lengthy content. Here, total time isn’t the only thing that matters. You also need to keep their active timings in mind to ensure you always post at the right time. Although this varies from different accounts, here are the general best timings to post on the following social media accounts.
- Instagram: 11 a.m.- 2 p.m
- Facebook: 11 am – 1 pm
- Pinterest: 8 p.m. – 11 p.m. (preferably 9 p.m)
- LinkedIn: 8 am – 10 am on weekdays and 1–2 p.m on weekends
As they say, Content is King. I believe great content is king. You can pump out 25 engaging Pinterest posts every day and not get good engagement but a few highly engaging posts will do wonders with your outbound clicks, saves and fill your profile up with comments.
To state it specifically, 84 per cent of US adults ranging from 18 to 29 years are taking the lead in spending the most amount of time online. The stats fall to 81 perfect for 30 to 49 years and 73 per cent for 50 to 64. Understanding these statistics can help to target your audience accordingly and create content that can resonate well among them.
Social media is rapidly growing to entice people into buying the right products for themselves. One of the best reasons why online is now a preferred way for many customers is how effortless it makes it to distinguish good products from bad ones. The high number of honest reviews always gives it away.
Considering how 54% of social media users use it to research products, it gives you enough opportunities to create product reviews, buyer’s guides and in-depth FAQs on your product to help increase conversions through social media.
However, which platform you use to make this happen plays a key role here. Depending on the product you sell, you can make sure of different social media platforms to get the best exposure. For instance, LinkedIn for B2B products, Instagram and Facebook for trendy and useful B2C products and Pinterest to promote your blog posts.
4. Consumer Behavior Stats
If you are a marketing enthusiast, you must know the methods that used to work a few years ago don’t work the same way in social media marketing. Thanks to the pandemic, there was a 50% increase in consumers in 2020 and 57% of the total online population follow brands to get daily updates on their products and services.
People are waiting for your content and you can stay up on your consumer’s minds at all times. Not just that, through a strong social media brand profile, 89% of them will end up buying products from you and 85% of them will suggest it to their friends and family by simply making a few clicks on the screen; who knew word of mouth could be this easy, right?
However, this isn’t the only thing you need to keep in mind when it comes to maintaining a good social media account. According to Graphicszoo, 49% of the people who unfollow brands are mainly because of their poor customer service. This means you also need to amp up your customer service if you want to retain a good number of followers on your social media platforms.
As for the content, always try to opt for images as 68% of customers prefer images, 50% videos and 30% of them enjoy text-based posts. An amalgam of all three can be ideal to reach the sweet spot.
Ever wondered why Google forces everyone to have mobile-friendly websites? This is because 91% of social media users are on their phones. This makes it easier for people in developing countries to access information right away. However, this is mainly true for young adults who want to make use of the advanced features of a mobile. As for the older generation, they are likely to be on tablets.
Here’s its best to have a slightly bigger font to help your post stand out from the rest and make it easier for people on mobile phones to grab the information.
Before getting started with your social media marketing, it’s never a bad idea to consider all the relevant statistics and use them in your favour to build an effective plan. You can also carry out market research to find out what’s working in the market and use it as a benchmark for all the rest of your endeavours.
As more people are online, it gives you plenty of opportunities to understand your customers without spending a dime and identify trends to help you stand above your competitors.