Social media is one of the most underestimated platforms known today. You could spend a couple of thousand bucks on perfecting your website and product but social media is the door to customer loyalty and resonating confidence within your brand.
However, social media isn’t about keeping up with the hashtags and creating evergreen content. To ace this, you need to carefully craft, optimise and measure your material so that it will perfectly meet up with the latest trends, tools and practices to help you give the ever needed competitive edge over the rest.
Here is a round-up of the top 9 tools you need to try for social media marketing to help you increase productivity.
We can never be too ready to post the right content at the right timings. This is where scheduling posts come into the picture. SocialPilot is a well-known tool that helps you schedule posts for not just a single account but it can analyse results for all of your businesses/clients. The tool is advanced enough to create multiple Facebook ads, evaluate the progress and help you get a birds-eye view of all the effort that you put into your social media accounts.
CRM Integration or Customer Relationship Management software is an exceptional tool to help you manage or have coordinated communication among customers, B2B management and track record of your sales. People who have counted on CRM integrated have noticed fewer customer complaints and better relationships with other organisations and customers.
If you run a B2B business, there is no way you are going on another day without Lempod. It is a Google Chrome extension that lets you improve engagement on LinkedIn. How does it do that?
It filters out the groups and people who will potentially be interested in the content or industry you are in. This can be a great way to increase likes and articles on your profile that will inevitably enhance your exposure in the long term.
Social media is all about graphics. If you are able to create eye-catching, effective and branded content, nothing can hold you back from winning at this game. However, struggling with different software and tools can not just be a headache for graphic designers but also for your team to measure and evaluate the progress. Luckily, Biteable is all the way to rescue!
The visual content created by Biteable has reportedly increased engagement over three times and makes it effortless for you to make posts in bulk without compromising the quality of the content.
The informational short videos are all shareable on all of your social media platforms and take those accounts to a whole new level.
Researching can make up the most important part of the entire content making process. Buzzsumo is a research tool that lets you select trending ideas to work on, show how your content is performing and who’s mentioning you on the web. This can be a great way if you are looking for influencers to promote your brand or to simply stand above your content.
Buzzsumo is known for bridging the gap between your audience’s interest and what you can provide to increase your odds of success. With this, you ensure to not only deliver the content on time but also offer content like no one else!
Missinglttr is the ideal tool to ensure you don’t waste time on repetitive tasks and only focus on delivering quality content. Unlike most of the scheduling tools that require you to manually add images and captions in all of your social media platforms, Missinglltr can easily create a year’s worth of content by simply scraping the posts from your blog.
Not just that, it also excels at reposting posts to great high engagement and making the most out of each masterpiece you create. The best part is it’s all automatic!
The key to acing your branding game is to be everywhere! Not just that, among all these platforms you also need to maintain consistency with your content and branding details which can surely be expensive if you are hiring multiple employees for it. That said, Hootsuite takes care of all that work for less than half of that price!
Hootsuite allows you to collaborate across team members and notify you every time anyone mentions you on their social media accounts.
Here, you can manage large teams by assigning tasks, scheduling updates, and keeping up with the calendar to ensure you develop better social media marketing skills and stick to your vision. You can simply integrate Hootsuite to your YouTube, Google+, Instagram, and Twitter account to better interact with your customers and break down the analytics to help manage these accounts.
Other than that, if you are struggling to maintain trust and loyalty among customers, using community-based platforms like Storify, Tumblr, Quora and Reddit can be a big help and Hootsuite lets you manage that as well!
What’s the point of improving your social media content when your visitors on the website can’t access it? AddThis is known for letting your audience share content on all of their social media platforms with an ace. They support over 200+ social networks including Pinterest, Facebook, Whatsapp and Instagram to let you completely customise your preference and give your audience the flexibility to share your posts.
This can be a great way to get a snowball effect in promoting your content and offer a better user experience.
Running a social media marketing agency? Sendible is your best bet to go! Sendible is the #1 social media management tool for agencies who are looking to manage the accounts of several accounts. It offers you the flexibility to customise your dashboard and attract new clients with ease.
That’s not it, Sendible also ensures that you get easy access to Canva graphics editor, YouTube searches and royalty-free images to cut down precious time in repetitive and searching tasks. As if this wasn’t already enough, you can count on this tool to carry out your complex tasks and maintain consistency within the team.